Omniture to Acquire Offermatica

Announced this morning. We are being acquired.

In the interest of keeping my new job, I will direct you to the press release on the deal.

We are about 3.5 years into building Offermatica, which started with a blank piece of paper and a simple goal give marketing back to the marketer. After about 5 years with Fort Point Partners, we had learned the simple truth that technology would not transform marketing until we embraced the marketer.

Our motto from the first brainstorms was "Easy to buy, easy to use, easy to own". We sought to save the marketer from IT and IT from a marketer.

We did not know it would end up here. We tried every idea, we figured out what worked, we threw out what didn't. If an approach didn't yield measurably better results, it was a no-go. If it couldn't get done by a reasonable person, it was a no-go.

One day I will try to list all of our experiments -- One that stands out is MorrisandGreen.com, an actual ecommerce site started and run by the company. We took orders and shipped products to test our own ideas with real consequences and real customers. We were humbled when our ideas were bad, and delighted when we found a gem.

What did I learn?

1. Great marketing comes from great marketers, machines help them aim better
2. Engaged marketers lead to engaged customers
3. Speed is everything.

I am excited, and I look forward to the future.

Comments

[Lars]

Congratulations! I hope the deal with prove beneficial for both parties.